Video: Discover the Digital WOW

Bring every page to life. Download the free Canadian App from your app store. Hover your phone over every product and digital extra that appears on all pages. Discover more of what you love from Canadian Tire.
 

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Canadian Tire WOW Guide

 

We open on an open snowy plain. There is nothing around for kilometers except for a hatch. 

 

SUPER: Canadian Tire Research Facility 

 

We cut to the inside of an underground lab. We see Gary walking through a hallway in an underground laboratory. He talks into a recorder and holds a copy of the WOW Guide. 

 

GARY: We’re changing the way Canadians shop with us by bringing them the best of Canadian Tire with our new WOW Guide. 

 

Gary walks into a room where a scientist and a military Sergeant look into a room. 

 

GARY: It’s so advanced we’re testing it on subject 478. 

 

We cut wide to see that they are looking into a glass room. Inside is a steel table where a big-brained alien is sitting. It’s looking down at an open copy of the WOW Guide with a smart phone in its hand. Its eyes go wide as it looks at everything inside the book.

 

We see the alien use the phone to scan one of the pages. 

 

GARY: He knew to simply scan the page...so he can check sale pricing. 

 

He clicks to see inventory on a kayak. His eyes go wide.

 

GARY: And inventory.

 

The alien turns a page with his mind.

 

GARY: Fascinating.

 

The alien scans a page and looks through tires on the phone. 

 

GARY: He’s checking out thousands of other products available online. 

 

The alien scans a page and we see he is watching a How-To video on BBQ cleaning.

 

GARY: Oh…he’s found Expanded Content, like tips, how-tos and shopping tools.

 

Gary hits a button and leans in to speak. 

 

GARY: And you can pay now for pick up in store.

 

The alien starts to click ‘ADD TO CART button on a CANVAS product. Gary smiles, pleased. 

 

SCEINTIST: Isn’t that phone set up with your credit card? 

 

He turns to see Gary is no longer there. We cut to find Gary is now inside the glass room, fighting over the phone with the alien. The alien makes funny high-pitched alien sounds as they tussle. 

 

Cut to a shot of our WOW Guide.

 

GARY: (OFF CAMERA) Go explore your WOW Guide. 


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