Video: Canadian Tire Introduces Concept Tire Designed to Change Colour at 7°C

What if you could see cold before you stepped outside and felt it? Taking the lead in envisioning a future of safer winter driving, Canadian Tire is partnering with lead rubber Research & Development organization, ARTIS, to develop a temperature-sensitive, colour-change all-season concept tire. The concept tire is designed with a white rubber sidewall strip that, using a thermochromic formulation, changes colour from white to a vivid blue at 7°C; the point at which you should consider changing to winter tires.
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Video Home » Canadian Tire Introduces Concept Tire Designed to Change Colour at 7°C


<div class="ratingblock"> <div id="unit_long1180420715"> <ul id="unit_ul1180420715" class="unit-rating" style="width:100px;"> <li class="current-rating" current="5.00" style="width:80px;">Currently 5.00/5</li> </ul> </div> </div>
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<h1>Canadian Tire Introduces Concept Tire Designed to Change Colour at 7&deg;C</h1> <p class="MsoNormal"><a href="http://tires.canadiantire.ca/">tires.canadiantire.ca</a></p> <p class="MsoNormal">&nbsp;</p> <p class="MsoNormal">What if you could <em>see </em>cold before you stepped outside and felt it? Taking the lead in envisioning a future of safer winter driving, Canadian Tire is partnering with lead rubber Research &amp; Development organization, ARTIS, to develop a temperature-sensitive, colour-change all-season concept tire. The concept tire is designed with a white rubber sidewall strip that, using a thermochromic formulation, changes colour from white to a vivid blue at 7&deg;C; the point at which you should consider changing to winter tires.</p> <p class="MsoNormal">&nbsp;</p> <p>&nbsp;</p>

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