Video: We All Play for Canada - Anthem

Play doesn’t come out to play as much anymore. As a company that cares deeply about families, knowing half our kids aren’t active, matters…for a country without strong children cannot stay strong.
 

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We All Play for Canada - Anthem

 Play is an innate part of being Canadian. It makes as strong, confident, creative and tenacious, both as individuals and as a country. Canadian Tire has supported play for decades because it understands this country and what drives it. Not willing to watch rates of activity continue to sink , Canadian Tire took action. But a challenge of this scale can not be confronted alone. We all have a role to play. This is the beginning. 

 

Through seasons that changed 

and smiles that didn’t, 

no company has shared this nation’s passion for play like Canadian Tire.

 

But have you noticed?

Play doesn’t come out to play as much anymore.

As a company that cares deeply about families, knowing half our kids aren’t active, matters…for a country without strong children cannot stay strong.

 

So Canadian Tire 

 

is rallying this country’s most influential partners to bring back play…

 

And with it …

All the confidence, 

 

creativity,

and strength 

 

that serves to remind:

We all play for Canada.

We all play for Canada.


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