Video: Duracell Optimum Good News

Duracell’s most groundbreaking innovation yet. The all new Duracell Optimum alkaline battery has a new cathode system that can give your device Extra Life*—like toys that run longer—or Extra Power*—like brighter flashlights. Optimum Batteries are packaged in a new slider pack with a resealable storage tray, that provides a more organized way to store your batteries (no more loose batteries everywhere!).
 

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