Video: Jumpstart 2013 Year in Review Executive Message

Canadian Tire Executive reflect on 2013 Jumpstart results and initiatives.
 

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Jumpstart 2013 Year in Review- Executive Message

 

I think that it’s brought a new spark to the company. People are talking about Canadian Tire again. The staff are jazzed about it. So this year we said no matter what you donate we’ll match it. We broke records across the board. So as a result we’re successful because the enterprise has embraced us and because of that we get to touch the lives of kids like never before. Jumpstart has made a significant difference in 2013.

We will disperse $14.3 million into the communities across Canada and because of that we’ll help 140,000 children this year receive the gift of sport. 

And sport has become so expensive to have your child play hockey or to go to gymnastics or to play soccer and if we could help in any way at all it makes me proud to be a Canadian Tire dealer and I know it makes my staff proud to be part of the whole thing as well.

Growing up I didn’t have all the opportunities that, you know these kids are getting to have now with us in place. I didn’t get to play any team sports though because it was too expensive with three kids.

This is where Jumpstart can really help out overall getting kids active. Getting kids healthy. So that they don’t end up like I was and just skip the whole overweight part and just stay healthy.

We just had a very successful employee giving campaign. We raised, including the corporate match, $1.3 million that we’re going to turn right back to helping kids get involved especially kids in need.

The spirit of giving back to the community and seeing the community come alive was a spectacular part of my year.

But what better way to grow Canadian Tire Jumpstart charities cause then having elite athletes acting as Jumpstart ambassadors and a good example of that is Jonathon Toews. Every year unselfishly he donates his time to be the grand prize at our, during our Red Ball campaign and to show up at the winning store to spread our message, to grow awareness around Jumpstart and the community.

Having a bigger footprint in sports will also give Jumpstart more leverage to do more things in communities across the country and help tie them together from community to community and store to store. Not just for Canadian Tire but for Marks and Chek, Experts and all of our different banners across the company.

Jumpstart Day, it’s become bigger and bigger each year. We had, uh, basketball set up, hockey shooting. The staff stands at the front door collecting money. All in all when the community gets together and-and works together on Jumpstart Day, it’s worked out very well for us.


The Pedal for Kids Ride this year was different in that it was on record probably the most physical tour that we have done to date in raising over $300,000 for kids in the communities. I think it really spoke volumes of again how impactful this company is.

It’s just been a lot of fun. It’s just brought fun back into the store so it’s been great.

And I think Jumpstart is just on the beginning of the threshold of what it can become in this country and it will be become the best known charity in Canada.

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