What if you could see cold before you stepped outside and felt it? Taking the lead in envisioning a future of safer winter driving, Canadian Tire is partnering with lead rubber Research & Development organization, ARTIS, to develop a temperature-sensitive, colour-change all-season concept tire. The concept tire is designed with a white rubber sidewall strip that, using a thermochromic formulation, changes colour from white to a vivid blue at 7°C; the point at which you should consider changing to winter tires.
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